Graduating from Chandigarh Engineering College in 2014, Karan Syal began his career as a cybersecurity and ethical hacking trainer and worked on cybersecurity projects for businesses. Later, he teamed up with a few of his friends to start a startup that hosted awareness and learning workshops on cybersecurity. “After two years, I wanted to explore other facts of technology. At that time, my brother was studying in Mumbai, I visited the city on a leisure trip. But, that soon turned into a work trip. Observing how mobile marketing was gaining relevance for businesses, I wanted to deep dive.” He then made a conscious decision to work as a consultant for brands for six months on customer engagement projects. “Here I got to closely observe what it took to set up a back-end support system for brands and how it was helping brands connect with customers. At the same time, I also saw the areas where traditional setups failed to deliver,” explains Karan.
Making inroads in the mobile marketing business
Armed with understanding and enthusiasm, Karan teamed up with his brother, Rohan Syal to start WEBozINDIA Solutions LLP. “Joana Picq, a leader at Jampp, an industry leader in user acquisition and user re-engagement for mobile apps, once said, – The mobile phone is a bit like God, it is omnipresent. And, her words struck a chord with us. And, by 2016, we had begun to see the power of mobile marketing. So, we set out to provide marketing solutions for brands. We wanted to help brands and businesses capitalise on the possibilities of mobile marketing and more importantly, help them understand how and why to use it,” explains Karan, the Co-Founder and Director of WEBozINDIA Solutions LLP.
Starting WEBozINDIA in 2016, Karan spent the first year decoding the market realities and understanding the landscape better. At the same time, I began looking out for connections in the ecosystem – from vendors to telecom operators. I wanted the business to be equipped to cater to the client’s demands.
“By 2017, we felt ready And in February 2017, we onboarded HealthIndia Insurance TPA Services as our first client. The first engagement involved designing and executing an SMS and missed call solution to get feedback for their services,” says Karan.
Three years later, HealthIndia Insurance TPA Services continues to closely work with WEBozINDIA for their mobile requirements. “That says a lot for our quality of services and commitment to meet our client’s needs,” beams the co-founder.
Today, WEBozINDIA is a growing Consumer Engagement & Mobile Marketing Business offering a number of services in the areas of promotional and transactional SMS, WhatsApp messaging solutions, missed call solutions and various voice solutions including IVR solutions, voice calls and call centre support.
“We provide VOICE service through a completely automated web-based application that enables brands and businesses to get real-time notifications of all calls on the dedicated mobile, land phone, or toll-free number. With Transactional SMS service, we are able to deliver to DND and non-DND numbers because we have the necessary licences in place. In Bulk WhatsApp messaging service, we can not only send text but also images, video, audio and PDFs, thus making it applicable for a variety of use-cases.”
More recently, they have begun designing and supporting loyalty programmes and consumer engagement solutions such as promotions, contests, coupons, gratifications and more.
When success speaks for the impact
In the last three years, since it started actively offering mobile marketing and consumer engagement services, WEBozINDIA has worked with more than 200 clients, including the likes of Zee Entertainment, Nutricharge, Britannia, Cadbury and Nestle.
“We do have one of the best success rates in the industry. The success rate, i.e. the rate of delivery, averages at about 94 percent for SMS, with 92 percent of them Delivered within five seconds of being sent out. For voice it stands at 90 percent, while for WhatsApp it is at 85 percent.”
The volume of calls and messages that it handles to provide these services is huge.
Today, on average WEBozINDIA handles about 1 crore SMSes a month, while the voice call volumes average at around 80 lakhs. Karan adds, “For any mid-sized brand campaign, we reach out to more than 30 lakh interested unique users.”
Karan says the growth has been organic, most of which came from client referrals.
“Thankfully, I have never had to spend on marketing. I have never been bullish either. Yet, we have seen good YoY growth. Starting with annual revenue of just Rs 3 lakhs in 2016-17 to clocking Rs 22 lakhs in 2017-18. This financial year, we have already crossed 1.4 crore in revenue and expected to touch Rs 1.7 crore."At the crux of their success story: Vodafone
While having a committed team, crafting customised solutions and understanding the consumer nuances has helped them reach where they are today, a significant factor has also been the support of their technology partners, which in their case are the telecom operators.
“Since we work on a lot of mobile marketing campaigns, we often work closely with telecom operators. Be it a missed call campaign, IVR setup, an SMS campaign, it often involves creating a premium mobile or toll-free number. And that's why telecom operators become key to our work,” says Karan.
It was in 2018, the year that marked the beginning of an increased demand for mobile marketing campaigns that WEBozINDIA had an interesting project that required a toll-free number. WEBozINDIA was on the lookout for a premium toll-free number.
“For a marketing campaign which has a toll-free number component involved, one of the things you need to ensure the success of the campaign is a number that is easy to remember because it paves way for better recall and thereby better business opportunities. That’s when we reached out to Vodafone.”
WEBozINDIA went live with a Vodafone toll-free number soon after. While getting access to an easy to recall toll-free number was helpful, the domestic toll free services from Vodafone come with additional features such as time-based routing, call redirection, origin based routing, load balancing, sequencing calls as per business needs, and black and white listing of numbers. “These features further helped in strategising and executing the campaign seamlessly. Today, nearly 12 months later, we are still live with the toll free number for the client,” says Karan.
What started off as a one-off engagement soon developed into a long-term relationship where WEBozIndia began reaching out to Vodafone for most of their mobile marketing campaign requirements.
The importance of quick response from a telecom partner
Today, 60 percent of those engagements are being done with Vodafone.
“With mobile marketing campaigns, there is a need to be on our feet all the time. Sometimes we need to create and activate the telephone number and get it up in less than a week. And we have seen some fantastic support from the Vodafone partners, who have made it happen. There have been instances when we have been able to create a campaign number in 24-48 hours as opposed to the standard turnaround time of 7-10 days. As critical as it is to have a short turnaround time on these requests, it is equally important to be able to have minimal downtimes and ability to handle large volumes. Here too the experience with Vodafone has been on par. Even in the few instances when there have been glitches or downtimes, they have been quick to respond,” says Karan explaining the role and importance of a telecom partner for a growing mobile marketing company like WEBozINDIA.
Karan shares an example of a recent engagement they did for Big Magic, an Indian pay television channel owned by Zee Entertainment Enterprises to highlight the work of WEBozINDIA and how Telecom partners help them in their journey. “We were working with BigMagic to support them in an 11-day campaign to drive user engagement. The campaign involved creating a telephone number and asking users to participate. Users had to give a missed call post which they would receive a call asking them to select their answer to the contest question. A randomiser would then select 1000 winners who were sent a Rs 100 worth recharge voucher. We received over 1 lakh calls each day, of which there were at least 30 percent unique users every single day. On a particular day during the campaign period, we even received 1.8 lakh calls, which was double the average. The entire campaign was seamlessly executed on Vodafone.”
On the road ahead
Karan is optimistic about the future. He agrees the mobile marketing business has become competitive. “New technologies are rewriting the rules of the game. So are new players. But, even then if you continue to do the basics well, you can stand against competition and new trends. Because, at the core, it is about reaching out to customers who matter to the brand.” And, one of the offerings that WEBozINDIA is excited about has launched is SMART SMS.
“Here we don’t just have insights on how many people have opened the message but also who. This I think will be a game-changer. That said, we will continue to focus on our core basic offerings which clients say have been the most effective, in comparison to even technology that competitors have labelled to be ground-breaking.”
In the coming financial year, we will be coming up with a new solution of ONE Number Solution.
So what’s on WEBozINDIA’s future roadmap?
“To continue doing what we do best. That simple mantra has brought us so far and I believe it will continue to,” signs-off Karan.
Liked this article? Read more such educative and inspiring stories here.
How has the coronavirus outbreak disrupted your life? And how are you dealing with it? Write to us or send us a video with subject line 'Coronavirus Disruption' to [email protected]
Original Source: yourstory.com
In this time of uncertainty, lowering your bills at home becomes nothing less than a matter of survival. While some companies have options to postpone payments, in the end, this doesn’t get you ahead. You’ll be further behind once the COVID-19 situation has passed, and you’ll be playing catch-up for months or even years.
A much more sustainable way to reduce your bills at home is by looking into these five negotiable services. Everything from cell phone service to internet and even credit cards can be negotiated. You might find that you’ve been paying too much for one or more services all along!
1. Internet Costs
An internet connection is an important utility in today’s world. Without one, you’d be stuck in social isolation without any way to reach loved ones, acquire news, or even order necessary products/services. The bottom line? You need an internet connection, but you don’t have to pay a fortune for it.
Most people assume that the price you see is what you get, but the fact is, many ISPs have several packages available; they just don’t always tell you about the more affordable ones. ISPs are businesses, and their aim is to make money, so they’ll almost always try to get you into a more expensive service package first.
You can call your ISP or go on their website to find a different service package. If you don’t need a 400MB/s download speed, you can have it reduced to save some money on your bill. If you’re looking for a new ISP, an internet advisor service might be able to help.
2. Electricity Costs
In most cases, your electricity is provided by a company that manages billing, equipment, and service, but your actual electricity is provided by a secondary company. How your electricity is provided usually determines the rate you’ll pay for it. For example, if your electricity comes from hydropower, you might have a much cheaper rate than someone whose service comes from burning coal.
You should have the option to change providers on your bill. You can even switch to green energy in some cases! Check with your state and your electric provider to see what options are available. You might need to do some extra research to find the best option, but the bottom line is that you can lower your electric costs.
3. Auto Insurance
Auto insurance is a complex and necessary service for anyone who drives a vehicle. There are only two states in the country that don’t require auto insurance as a prerequisite to drive a vehicle. Sure, you’ll save money by not having a monthly or semi-annual premium to pay, but in the long run, one critical accident could wipe out any money you’ve saved.
If you’re in a state that requires car insurance, there are plenty of ways to get a better rate. The first and most obvious is choosing another provider. Short of completely switching your insurance provider, you can call in and see what kinds of discounts your current provider has to offer.
Many providers have good student discounts, responsible driver discounts, or even better rates for people who have been with them for a certain number of years. If you don’t ask about these discounts, you can’t take advantage of them.
You can also minimize your coverage to save money. Understand that the less coverage you have, the most responsible you’ll be for paying for any damages you cause (or incur) due to an accident. Some drivers choose only liability insurance, which is usually the bare minimum requirement to drive in most states.
4. Cell Phones
Most people have a cell phone these days, and with that phone comes a service plan. Service plans can be as cheap as $20/month and as expensive as hundreds per month depending on the number of lines, data plan, and more. There’s usually a cheaper plan available, though.
The problem most people run into is signing a contract for a number of years so they can also finance the newest phones. If you can live without the newest iPhone, you can choose a month-to-month plan and buy a cheap phone outright. Sure, you won’t have the flashiest phone out there, but you’ll be connected and you’ll save money in the long run. You also won’t be tied to a contract and unable to leave without paying a termination fee.
5. Credit Cards
There are credit card companies that will work with you on interest rates, monthly payments, and even outstanding balances. Many people assume that credit card companies are vicious sharks that don’t care at all about your financial situation, but the fact is, they’re more willing to work with you than you think.
If your credit score has recently improved, you might be able to negotiate a better interest rate. If you’ve fallen on hard times, there’s a possibility you can get lower monthly payments. At the end of the day, the decision lies with your credit card provider, but it doesn’t hurt to ask!
The post 5 Things You Can Negotiate To Lower Bills At Home appeared first on Wall Street Survivor.
Original Source: blog.wallstreetsurvivor.com