This is a preview of The Chatbots in Insurance Playbook from Business Insider Intelligence.
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Incumbent insurers are using chatbots to transform from passively engaging customers to putting customer engagement at the forefront of their business models.
The insurance sector has been far behind other sectors of financial services when it comes to delivering on customer engagement — but today, insurers are tapping advances in chatbot technology to deliver frequent and individualized customer interactions. Advancements in automation, machine learning (ML), and natural language processing (NLP) have enabled conversational assistants to deliver customer engagement that’s so on par with live agents that the bots can supplant staff entirely.
And within the insurance realm, chatbot tech has the potential to reshape everything from product recommendation to admin to claims processing.See the rest of the story at Business Insider
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