All marketing has challenges – but healthcare marketing challenges are especially complex.
There’s no other industry like healthcare. The services we get and the relationships we build as patients are central to our well-being. It can be tough for even the most experienced marketer to catch that lightning in a bottle. What makes one doctor or clinic special?
For healthcare marketers, that question is only the beginning.
Though most of their tools and techniques are the same, they navigate an environment differently than any other industry. It’s crucial to understand how healthcare marketing is different before you jump in with both feet.
Although every market has its own opportunities, the structure of healthcare limits what marketers can do and how. Working within those boundaries isn’t just important – it’s essential. Forgetting to do so can cost businesses millions or force them to shut their doors.
What Is Healthcare Marketing?
Healthcare marketing refers to the interdisciplinary practice that involves developing, communicating, and implementing customer-centered and scientifically sound marketing strategies to attract a diverse patient audience.
Healthcare marketing is used for healthcare promotion and health protection for patient education. This helps healthcare organizations build trust with patients and encourages them to take care of their physical and mental health.
Healthcare marketing, as mentioned above, is unique, and practitioners in modern times are competing with a wide-range of practices, along with medical and health websites for self-diagnosers. This means their digital healthcare marketing strategies are more important than ever.
Let’s take a look at some of the common challenges healthcare marketers face and how these challenges can be overcome.
7 Healthcare Marketing Challenges (+ Solutions)
Here are seven key areas that are challenging for healthcare marketers, with helpful solutions to each challenge:
1. HIPAA Compliance Issues
HIPAA is the name of the game when it comes to all things healthcare in the United States. This complex set of regulations touches virtually every aspect of the industry, from the delivery of care to the healthcare sales cycle.
Healthcare marketing compliance is a head-scratcher. Up until the 1970s, it was illegal to market hospitals and practices. Healthcare marketers are restricted from using certain tools, such as re-marketing ads, in order to safeguard users’ confidential health data.
First of all, encourage team members to brush up on the HIPAA Privacy Rule in terms of how it impacts marketing. This way, your staff isn’t accidentally (or purposely) sharing patient information that is confidential.
But most importantly, manage expectations through your messaging. You can’t make false claims or inflate the results of a certain service or product. Avoid using cliche buzzwords like “world class” or “best” because these aren’t quantifiable or accurate.
Consider hosting a comprehensive HIPAA regulations training program to keep everyone on your marketing team in the know. Update this program throughout the year and retrain to keep compliance at top of mind.
2. Public Perception of Healthcare
Let’s face it: Most people aren’t in love with the healthcare industry. Recent skirmishes over the nature of health insurance have only underscored healthcare marketing challenges. Finding a doctor you trust is a relief, but not one all consumers have experienced.
Today’s consumers have been bombarded with some frankly weird medication advertisements and hounded by mountains of “mouse print.” It may take effort to win over a skeptical – even cynical – public. Luckily, practices can achieve a lot through inbound content marketing.
When you’re developing your inbound content marketing campaigns, find ways to humanize your messaging. A lot of your audience might be skeptical of your brand, but a human element can create an authentic, positive relationship with them.
Use real stories in your content, while ensuring it’s HIPAA compliant. You don’t want to expose real patient information, but you can be strategic in how position testimonials and case studies.
Also, include real employees in your content. This gives your audience a name and a face to relate to.
3. Tight Marketing Budgets
Although pharmaceutical firms often have robust marketing budgets, one of the top healthcare marketing challenges is found across the other links in the value chain. Small practices and clinics traditionally don’t make marketing a priority, while hospital outreach focuses on donors.
Hospitals are coming around to the idea they need to differentiate within a digital-driven and consumer-oriented healthcare market. However, it could take a lot of education and campaigning before the principals of other healthcare enterprises see the light. Budgets reflect that, sadly.
Earning buy-in from senior leadership for enough budget is one of the biggest challenges for marketing teams in healthcare. You need to approach your budget for both the short and the long term.
In the short team, measure your efforts and build reports that you can present to senior leadership proving ROI. This way, you can prove that marketing is not just a cost; it’s a revenue generator.
You need a skilled analyst on staff who knows how to make the most of tools like Google Analytics. They can attribute revenue to specific campaigns and tactics.
Then, you can map out other concrete goals with senior leadership and customize goal-based budgets for upcoming budget planning sessions with the C-suite. For the long term, you can continually earn trust and faith as you prove consistent ROI, ideally leading to bigger marketing budgets every quarter or year.
4. Resistance to Change
Most consumers are pleased at having choice and agency in healthcare. However, some doctors have a contrasting view. They worry marketing proactively will increase the pressure to give in to ill-informed patient demands and cheapen the value of their expert advice.
It’s true that when it comes to healthcare, physicians are the experts. Modern consumers need to strike a balance and create partnerships with them. But doctors can serve their patients better than ever by looking for ways to strengthen trust and make each patient feel valued.
Paint the picture of the patient experience for your audience. This way, they know exactly what to expect when they arrive. For example, shoot a short video walking the viewer through every step of the service that you are showcasing.
Also, put your team’s expertise front and center on your marketing channels, like your company website and social media presence. Introduce your team, and detail how long they’ve had experience, what their specialities are, and other important aspects (like their education history).
5. The Power of Reviews
And that brings us to this. It’s understandable why some “old school” doctors feel resentful at the idea online reviews have so much influence. But don’t give in to pessimism: Doctors have immense power to garner reviews that move their business forward.
Marketers can partner with doctors to help. While no one can control a patient’s health, reducing the ambiguity and confusion of the healthcare experience is vital. Better communication, clearer paperwork, and – yes – great digital content all play roles.
Patient care should always come first in the world of healthcare. And that dedication to your patient’s well-being needs to be apparent.
Make that part of your brand’s messaging, and highlight how your company delivers the best results for their patient’s wellness. Impactful content that includes real stories can build trust over time, leading your audience to better understand your healthcare team’s expertise and knowledge.
Some of the best healthcare marketing content can come from reviews, which you can earn through many tactics, including:
Making direct requests in person with clear instructions for patients to leave online reviews.
Engaging with all reviews online, like thanking those who leave positive ones and responding professionally to negative reviewers.
Delivering links to online reviews through email correspondence and adding links on your website.
6. Market Segmentation
Over the last decade, healthcare firms have rolled out electronic medical records (EMR) systems to help them make sense of an enormous amount of information. However, most of them still do not use best in class marketing tools, such as a customer relationship management suite.
Before you can have effective campaigns – especially with personalized, high touch methods like email marketing – you need to know who your customers are. This requires both the tools and strategic thinking to lay out a plan that comports with compliance responsibilities.
Invest in tools that simplify collecting information about your audience. This kind of social data helps your marketing team deliver more contextual, impactful content.
With segmentation, your team can target specific audience segments, based on their age, gender, location, and even behavioral data. This also helps refine your marketing strategies and determine which channels to use.
7. Marketing Triangulation
The U.S. healthcare system is one of the most complicated around. Hospitals need to have whole billing departments just to make sense of it. This affects marketers directly because prospective consumers who might otherwise be a “perfect fit” could be ruled out for insurance reasons.
Squaring the circle of all the different stakeholders is one of the never-ending healthcare marketing challenges. In addition to consumers and physicians, marketers need to clarify how their work will be perceived by insurers, regulators, and even lawmakers.
It all comes down to gathering and managing your data. The more you know about your audience, the better you can market to them.
The market can be complex and hard to pin down, which means your approach to managing your database needs to be ongoing. This helps you accurately gauge the size of your actual market and to stay current with pertinent information.
Train your marketing team on data management and establish a clear plan for keeping your database clean and updated. While this process will require a good amount of time and resources, it’ll save you big by preventing you from marketing to people who are not actually a proper fit for your company and your products and services.
Additional Healthcare Marketing Techniques
Review these five essential techniques for marketing your healthcare organization.
Take Advantage of Paid Search Ads.
Leverage paid health search ads as a part of your new healthcare marketing strategy. Pay-per-click or PPC ads are great for reaching the specific people who are the best fit for your healthcare facility.
Patients search for doctors within a few minutes from their home, and PPC ads can be hyper-targeted to only focus on serving local traffic.
The best thing about PPC ads? You’ll only be paying per click, so your ROI will likely be higher than print or display advertising.
Manage Your Reputation.
Word of mouth marketing has been amplified by the internet. People usually go to the internet before they start asking their neighbors for suggestions about healthcare providers. Every patient in your care is like a walking online review. Treat them as such.
Satisfied patients will leave you good reviews that attract more patients.
You can manage your online reputation in a variety of ways. For example, focus on the following:
Sending friendly reminders.
Sending patients anniversary, holiday, or birthday cards.
Contacting dissatisfied patients directly to resolve undesirable experiences.
Asking for reviews from satisfied patients.
Maintain a Strong Digital Presence.
Your online facility needs to be just as up-to-date and impressive as your healthcare facility. Over 80 percent of people search for information online before they make a decision about where to purchase a product, or in this case, a service.
Building and maintaining a strong web presence is a necessity for your healthcare marketing plan in today’s market. Your digital presence is comprised of the following:
A functional healthcare website: Your website should establish your brand, list your services, allow your medical staff to showcase their expertise, and educate your patients with your messaging or blog posts.
Social media pages: Having established Twitter, Facebook, or Instagram pages can boost your online presence. Facebook is a great tool for engaging your patients, and they can share their experience with your practice or facility on there as well.
Directory listings: Healthcare directories are a quick and easy way for patients to locate you. Take time to submit your facility on a local online directory so you can increase visibility and improve your web presence.
Pay Attention to Local SEO.
Make sure you have a webpage dedicated to your local area. This page is called a location page, and it helps to boost your local search visibility on search engines.
Some things that you can add to your location page to boost your local SEO include:
Reviews for the area
Team member bios
Keep Up With Content Marketing.
We’ve quoted this sentiment before, and we’ll quote it again: Content is king! Don’t neglect it.
Content holds its relevance in this marketing landscape. Sharing content online helps to improve retention with current patient audiences and is likely to attract a well-defined new audience.
It can also help you to build authority in your field, which helps increase the trust your audience has in your expertise.
Some content ideas include:
Helpful health tips
Virtual ask and answer sessions
Interviews with doctors and other important staff
Healthcare marketing is more necessary to patient decision making than ever. Craft your campaigns with these issues in mind, and you’ll help your brand stand out in this crowded field.
Original Source: bluleadz.com
Hi! Welcome to the Insider Advertising daily for October 20. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today’s news: Edelman’s revenue rebounds, how WarnerMedia markets HBO Now, and new data about YouTube’s most-popular videos.
Daniel Leal-Olivas/AFP via Getty Images
PR giant Edelman’s CEO says the firm has recovered half its pandemic losses and lays out his plan to grow by taking on ad agencies and helping companies mend their reputationsSean Czarnecki reports that Edelman CEO Richard Edelman said his PR firm has recovered half of its decline that stemmed from the pandemic through creative work for brands like Unilever that is traditionally done by ad agencies.Edelman is also unfroze hiring and restored employee salaries to their amounts before the pandemic.The company’s US revenue, which makes up 60% of total revenue, slipped 10% year-over-year in the spring while other markets fell as much as 25% to 30% year-over-year.Read the full story here.
Selena Gomez stars in "Selena and Chef," which was renewed for a second season on HBO Max.
How HBO Max’s marketing team works to turn free-trial users into paying customers and prevent cancellationsAshley Rodriguez looked at how WarnerMedia is promoting HBO Max with seven-day free trials in the crowded streaming space.Christine Miller, director of campaign management for HBO Max, said that free-trial users who watch multiple shows and movies, and those who watch on more than one device, are the most likely to become paying subscribers. She uses push and email notifications to encourage people to open the app as soon as they register for a free trial.The content of the messaging changes based on what people watch. Someone who watches Selena Gomez’s cooking show “Selena and Chef” may get recommendations for other young-adult shows like “Love Life” or “Friends.” Someone who can’t decide what to watch might get an email that shows different movies and series on the platform.Read the full story here.
Just 0.4% of channels on YouTube get the bulk of views and subscribers, a new study suggestsA new study from researchers at the Universities of Amsterdam and Barcelona, as well as Queensland University of Technology in Australia underscores how hard it is for creators to make money from YouTube, reports Chris Stokel-Walker.The researchers analyzed video views across 36.3 million YouTube channels, finding that only 4.4 million channels have more than 1,000 subscribers, making them eligible for running ads by YouTube. Another 153,770 channels — equivalent to 0.42% of the channels analyzed — have more than 100,000 subscribers.”All these YouTubers are driven to work across platforms,” said Òscar Coromina, one of the study’s authors. “YouTube’s monetization system isn’t good enough to earn a living. Even these super-elite YouTubers need to go to other platforms like Patreon and Twitch.”Read the full story here.More stories we’re reading:How Kevin Mayer, the ex-Disney executive who left to be TikTok’s CEO for only 3 months, has started to mount a comeback as an investor (Business Insider)Apple launched an MTV-style live-streaming channel featuring exclusive music videos and interviews (Business Insider)Mark Zuckerberg reportedly signed off on a Facebook algorithm change that throttled traffic to progressive news sites — and one site says that quiet change cost them $400,00 to $600,000 a year (Business Insider)WPP back on hunt for deals, says chief (Financial Times)TikTok’s first music hire, Mary Rahmani, joins Triller as global head of partnerships (TubeFilter)The Dodo, Group Nine’s animal brand, is getting into pet insurance (Wall Street Journal)
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
Read the original article on Business Insider
Original Source: feedproxy.google.com
With all the talk about landing pages in the digital marketing world, it’s vital not to overlook the role of a website’s homepage.
Your homepage is your virtual curb appeal, and it is essential to manage your curb appeal to keep visitors coming to your site for the best user experience possible every time.
There are a bunch of great homepage designs out there, and reviewing some of the best designs can help inspire you to create your own awesome homepage.
What Is a Homepage?
A homepage is a company’s main webpage that people typically land on when they first enter a site from a search engine. The homepage often serves as the introduction a person may have to a company. Essentially it is a “virtual storefront.”
Even if the homepage is not where people start, it is where they go when they need to navigate quickly or when they return to your site later.
Some companies try to get visitors to sign up for an account or email list to encourage them to learn more about their products and services so they eventually become customers.
Even if a visitor doesn’t sign up, you should create your homepage in a unique and memorable way so that you leave a lasting impression on them.
Benefits of a Well-Designed Homepage
A great homepage is meant for more than just looking aesthetically pleasing, even though that is a part of it. There are lots of other benefits that follow the looks.
Here are just a few:
It Increases Brand Awareness.
If you make your website memorable, then it will be that much easier to generate returning visitors and brand buzz.
Your brand image and values should be obvious through the messaging of every page on your site, especially the homepage.
The homepage is the door to the rest of your site and everything that will inform your visitors on your value, offers, products, and background.
Without it, no one will be able to identify who you are or why you own your position in the market.
It Improves the User Experience.
A well-built homepage usually translates into an easy interface that visitors have no sweat navigating. By providing access to the information that they’re looking for in an organized fashion, you’re providing them with value right out the gate.
Visitors definitely take notice of their user experience and it carries a lot of influence over their purchasing decisions. Play off of that psychology by building a homepage with that in mind.
It Boosts Conversions.
As frustrating as it may be, you need to make a great impression in order to convert visitors. They’re looking to see value and trust, which, as marketers, translates to presenting them with incentive and opportunity.
If you make it easier for them to get what they need on or through your homepage, then you’ll have a much easier time boosting your conversion numbers.
A sloppy or unattractive homepage usually only results in a high bounce rate.
Important Elements on a Homepage
Of course, as creative as we’d encourage you to be in your homepage design, there are certain elements you’ll want to incorporate so that it really packs a punch.
It’s like a puzzle. Every picture looks different in the end, but you still need the pieces to put it together.
An Effective and Evolving Design
A great homepage is going to be effective in meeting all the key points we’ve discussed so far: communicate value, build trust, assist visitors, and attract buzz.
To achieve all of that, you’ll want to use a combination of different strategies. Incorporate CTAs, whitespace, a great style guide, and excellent copy to create a fantastic layout.
It’s also important to be adaptable and evolving as time goes on. Static homepages usually become outdated pretty quickly. Change the page as the needs of your visitors and trends of the market change.
An easy to navigate desktop homepage isn’t the final goal. It’s important to be mobile-friendly as well.
Too many graphics or complicated designs and features have a tendency to get convoluted and messy when they’re opened on different platforms. Make sure to optimize your page for mobile use, which is incredibly popular in today’s world.
Caters to Audience Appeal
Your homepage is not meant to be a widely casted net. Keep your buyer personas and target audience in mind when building the page.
It needs to be focused on the type of customer that you can best serve and who have the highest chance of converting. Eliminate any fluff and use language that will attract and appeal to your preferred audience.
By being value forward on your homepage, you have a higher chance of keeping visitors on your site than trying to capture their attention on a deeper landing page or blog post.
That’s not to say you can’t bring in traffic or convert on those pages, but, typically, your homepage is the first point of contact for traffic. Show them right off the bat that you’ve got what they’re looking for and they’ll stick around long enough for you to prove it instead of going to a competitor.
30 of the Very Best Homepage Design Examples
There’s plenty of inspiration on the web to draw ideas from. Some homepages are breathtaking and visually unique. Others are tremendously functional and deliver on their promises immediately.
It all depends on their (and your) business style and brand appeal.
Let’s look at some amazing examples right now:
Airbnb’s brand has seen better days, but its homepage design has never been better. Minimalism is often a sign of a modern homepage that communicates quickly and provides great mobile experience.
In just one sentence, Airbnb draws you in and gets you ready to start searching its site. Breathtaking visuals evoke a spirit of exploration users with wanderlust are sure to love.
Dropbox has been described as the company everyone is trying to kill. Its homepage design is no doubt one of the things that’s made it resilient: In less than 20 words, it tells you everything you need to know to get started with its solutions and how you stand to benefit.
Those looking for complex or custom solutions can scroll on to a snappy side-by-side comparison.
TED encompasses many different subjects and has a giant library of informational videos and articles. Their homepage puts everything on the line right away so that users can select what they are interested in without delay.
They have a clean design with a nice hero image of two of their speakers on the left and right of the image. TED also lists simple steps describing how to use and benefit from their platform.
Medium is a publishing platform that has attracted thousands of would-be thought leaders, as well as many established voices.
Although it bucks convention by leaving its value proposition halfway down the page, by the time you get there you’ve almost certainly been hooked by one of the many magazine-like articles on the ever-changing, curated space above the fold.
From total obscurity and dismal performance, KIND Snacks have burst onto the scene with some of the strongest branding around.
KIND invites you to jump in and start shopping for healthy snacks in the banner. The traditional top navigation is all but replaced by image-driven product categories. Bright colors and promotional copy says “free”, and who can resist free snacks!
REI has made its name in two ways: As a top supplier of outdoor gear and a leader in related content.
REI’s key goal is to drive membership in its co-op, and this is reflected everywhere in the customized CTAs and image panels. Customers who have no interest in all that also instantly see the online store’s thirteen major product areas.
7. Zenni Optical
Zenni Optical thrives on personalization and offers a chic, yet cost-effective alternative to stores like Lenscrafters.
As you’d expect, its homepage design thrives on the visual: stylish glasses everywhere and icons for each category of glasses. Their copy is cute and clever with the headline, “Let the Sunshine In”.
Udemy specializes in online video courses developed by independent experts. The homepage underscores its selling point – convenience – while orienting customers to the huge library of material.
With a customized list of general topic areas at the top and an ever-evolving list of personalized course recommendations below the banner, this page is magnetic.
Amazon’s homepage design is a result of years spent crunching terabytes of data. The goal: To create a compelling ecommerce experience that gets people browsing even when they don’t plan to buy.
With offers and even entire design elements customized to user behavior, it’s almost impossible to visit without seeing something you’re interested in.
The Netflix homepage design positions the brand as the #1 alternative to traditional movie-going in just a few words!
Its bright, eye-catching “Try 30 Days Free” button is a world-class CTA example. New users interested in learning more – and those with common objections – can find out everything they might want to know in three minimalist, yet highly visual page segments.
Etsy is a site where independent merchants, many of them crafters, can display and sell unique wares.
The header image orients users to the hottest site-wide offer. Just beneath, new users learn the basics of the site in three quick headers. It’s hard not to get pulled into the ever-rotating “Popular Right Now” items – and that’s certainly intentional.
Nike is one of the most recognized brands in the world, so its homepage design won’t waste time on a bunch of details you already know.
You can reach any category of Nike shoe in just one click, so most people won’t spend much time on the homepage. Those who do will find exciting, ultra-visual hooks for products dedicated to any sport.
Chipotle has some heavy lifting to do to maintain its value-driven “food with integrity” brand.
With its current homepage design, it’s on the right track. The food remains the star, but an unobtrusive, yet effective ticker has been added to the top of the page to drive their real food and drinks campaign for delivery and pick up.
Health insurance is by no means a fun topic, but the homepage for Oscar makes it more humane and personable – starting with the URL itself (“Hi Oscar.”)
Everything from the art style to the clever use of whitespace is intended to make a daunting topic simpler. The copy underscores this with concepts about the COVID-19 crisis.
A24 has been kicking butt over the last few years with their films, and they take the opportunity to showcase it on their homepage.
Composed of trailers for their new projects, behind the scenes notes of popular movies, and a fun shop, the production house does a great job of meeting visitor expectations.
The Slack homepage sticks to its unique style guide with a clever mix of colors and illustrations. The messaging on the page is pretty straightforward, “Slack is where work happens.”
It’s clear what visitors should do next — sign up or sign in. There’s a pretty comprehensive nav bar as well, helping visitors explore as they dive a bit deeper.
When you think of coffee, you probably think of cozy coffee shops and disposable cups. But Nescafe is made right in your home with the people you love.
Their large hero image on their homepage features candles, two girls in fall clothes, and glass mugs with coffee foam and cinnamon gives visitors a warm feeling from the moment the enter the site.
Their copy states that they have coffee for all of your moods, and they have a great CTA that invites users to “Discover the coffee experience.” Their word choice pins them as a premier leader in coffee.
Nest’s homepage is a bit different from the others. As you can see, Nest has moved its site to the Google Store. And while that may seem like a bit of a misdirection, it’s actually genius.
Instead of confusing current customers by taking down the homepage entirely, they take the time to inform visitors of the change and redirect them to the official store. On top of that, check out the tiny navigation in the upper right corner.
Customers can still sign in or find support on this page if necessary. Talk about a great user experience.
19. 4 Rivers Smokehouse
Want to learn how to showcase your products? Take a page out of 4 Rivers’ book.
They highlight their new menu items front and center, making visitors’ mouths drool the moment the page loads. The CTAs are pretty clear and engaging as well. Go ahead and order your meal online or look into catering.
Evernote is another great example of a homepage that has brand awareness at the center. Known for its simple note-taking features, the homepage expands the scope of that reputation showing how the app has become an entire organizational suite.
It has a pretty, clean nav bar and a color scheme that pops, but it isn’t too harsh – an excellent effort by a well recognized brand.
21. Swab The World
Swab the World is a website that is trying to bring awareness to stem cell donation diversity. They showcase a unique and modern homepage that explodes with bright purple and teal.
They have powerful but simple copy that is relevant to their cause, and it helps pique the interest of their visitors. They even won The Site of the Day Award on Awwwards in 2020.
22. Green Mountain Energy
Green Mountain Energy has a beautifully designed homepage with a custom illustration that perfectly displays what the company does. The homepage is not cluttered and has simple copy that compels visitors to learn more about clean energy.
They even have a link to a video that describes what their impact is on the planet.
23. Century 21
Century 21 has a homepage that would make anyone want to search for a new home using a real estate agent. It’s sleek and modern design is visually appealing, and it has everything visitors need to navigate the site and find what they’re searching for.
The search bar automatically tracks the visitor’s location to search for homes in their area.
24. United Healthcare
United Healthcare has a clean and informative website design with several CTAs for people to click on to learn more or find what they need. The hero image shows a happy mom and son in the park with copy to the left that mentions that they have health plans for everyone young and old.
Through this homepage, visitors can find a doctor, search for plans, and explore a variety of healthcare categories. Visitors don’t have to navigate through the whole site to find what they need. This contributes meaningfully to user experience.
Shademaster is an Australian company with a fantastic homepage that won the best UX design through the CSS Design Awards. Their website features a fresh and modern template with beautiful images and a short video that explains how a Shademaster can benefit their customers.
They also have a navigation menu that follows users as they scroll so at any point while they are looking at the website, they can select something from the menu bar instead of having to scroll all the way back up.
Cocokind makes a bold statement with their bright hero image on their fantastic homepage. They have a simple design with clear CTAs and a well-designed navigation bar. The navigation bar includes dropdown menus with several categories that you can see right away.
Cocokind’s navigation also has product pictures of popular items featured on the navigation menu that users can click on to go straight to that specific product. This way, they don’t have to spend time browsing.
27. Spinx Digital
Spinx has an awesome homepage that segments different topics well to keep the page de-cluttered and easy to scan. They have a nice hero image of a workplace and people talking that gives their homepage a friendly vibe.
The best thing about their homepage is that they show icons of companies they’ve worked with, and they provide a whole section that describes their areas of expertise. This way, prospects learn everything they need to know about your company from one page.
28. Fig and Yarrow
Fig and Yarrow has a beautifully designed homepage that sets the tone for its natural skincare products right away. Their main background image is subtle and offers a nice color palette for the page. They have simple copy that explains what they do with a clear CTA right underneath.
This site uses excellent whitespace and makes it easy for users to find just what they need.
Gymshark has risen in popularity in the past few years and is now a top sports and workout wear contender. Their homepage features several beautiful pictures of their workout gear to the right.
Essentially, Gymshark has a simple homepage that is attractive just like their workout gear itself.
30. Stack Overflow
Stack Overflow has an eye-catching homepage that includes impressive illustrations on their hero image when a user first enters the site. They have a clear search bar and several CTAs that help to lead people in the right direction.
This homepage lets users know exactly what Stack Overflow does and how they can help their visitors within a few lines of copy.
Your homepage can do a lot for you when it comes to boosting your brand awareness and converting new customers. You’ll want to give it all the love and attention you can.
And, thankfully, you have some pretty great examples to follow after.
Original Source: bluleadz.com