The Strand Bookstore in New York City
Bass Wyden inherited 828 Broadway, where the Strand is located, from her father.

Like many independent businesses across the country, the beloved NYC book store the Strand is in trouble.
In late October, the Strand posted a cry for help on Twitter, signed by owner Nancy Bass Wyden, encouraging people to “save the Strand.” The tweet led to 25,000 weekend orders and crashed the company’s website.
However, the rush also exacerbated the “chaos” that some employees say had been experiencing throughout the pandemic, due to Bass Wyden’s alleged micromanagement of the store.
Employees Insider spoke with question where the $1 million to $2 million in government emergency relief went since more than 100 of their coworkers remain jobless, and why Bass Wyden was playing “the Oliver Twist routine” when she owns the building and millions more in personal wealth, including at least $150,000 in Amazon stocks.
Business Insider spoke with eight current and former employees who detailed the poor morale unfolding in one of NYC’s institutions — and a beacon for independent bookstores.
Visit Business Insider’s homepage for more stories.

On a Wednesday morning this October, Uzodinma Okehi gathered with his coworkers on the first floor of the Strand Book Store, the beloved institution in the heart of New York City’s Greenwich Village, where he’s worked for nearly 20 years. 

The Strand’s owner, Nancy Bass Wyden, had called the staff together for a grave talk.

She gave it to them straight. Revenue was down 70% since this time last year, the business’ cash reserves had depleted, and the $1 million to $2 million loan the Strand received in government emergency relief in April was running dry.

For the first time since her grandfather founded the store 93 years ago, Bass Wyden said, the time had come to ask customers for help. Start the holidays early, she said. Shop the Strand to save the Strand.

“She definitely seemed pretty emotional,” Okehi told Business Insider. “She wanted to really try to keep the business alive.”

Bass Wyden started working at the Strand in the mid-’70s, when she was 16, and inherited full ownership of the business, including the building at 828 Broadway, from her father, Fred Bass, after his death in 2017.

The bookstore has withstood the Great Depression, two World Wars, and the 9/11 terror attacks, but, Bass Wyden said, a pandemic could be its downfall.

“It’s tough for small-business owners,” she said. “We survived e-books — even Amazon was fine. But COVID is really what has stopped us in our socks.”

Strand workers Insider spoke with said some of the business’ challenges are self-inflicted. We spoke with eight current and former employees, some of whom asked to speak on the condition of anonymity.

They described staff-wide discontent with Bass Wyden’s management, fear for their jobs and those of their coworkers, and feelings of being overwhelmed as business surged unexpectedly.

Their comments also reveal a tension at the heart of the Strand in the time of COVID. 

America’s economy has ground to a halt over the past six months. Over 60 million Americans have filed for unemployment insurance — more than the entirety of the 18-month-long Great Recession — and nearly 100,000 small businesses have closed for good.

In July, an American Booksellers Association survey suggested that 20% of independent bookstores were at risk of closing. Allison Hill, the CEO of the association, said that number could now be higher, with more than one store closing every week, on average, since the pandemic began. 

Survival then has been a challenge for any bookstore or small business. But the Strand isn’t any regular bookstore. And Bass Wyden isn’t a regular small-business owner.

Many employees work there out of a devotion to the written word and love for fellow bookworms, they said. Now, however, that idealism is hitting up against the reality of the tough decisions that many businesses like the Strand are having to make during the pandemic.

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Our House, in the Middle of Our Street

The U.S. housing market is staging a recovery as buyers shake off high unemployment and a rising number of coronavirus infections. Sales of previously owned homes rose 20.7% in June from the prior month, according to the National Association of Realtors, the biggest monthly increase on record going back to 1968. The surge follows other recent bullish indicators such as rising new-home sales, robust home-builder activity and a flood of mortgage applications. Record-low mortgage rates and pent-up demand are driving sales: Apartment renters are seeking more space, young families are moving to the suburbs, and wealthy city dwellers are looking for second homes, Nicole Friedman reports.

WHAT TO WATCH TODAY

U.S. jobless claims for the week ending July 18 are expected to hold steady at 1.3 million. (8:30 a.m. ET)

The Conference Board’s leading economic index for June is expected to rise 2.1% from the prior month. (10 a.m. ET)

The European Union’s preliminary consumer confidence index for July is out at 10 a.m. ET.

The Kansas City Fed’s manufacturing survey for July is out at 11 a.m. ET.

TOP STORIES

Crisis Mode

Small businesses are bracing for a prolonged crisis while short on cash and customers. Hopes for a quick economic recovery from the coronavirus pandemic have been dashed, and companies are exhausting rescue funds. Many are shutting down or slashing jobs again, Ruth Simon, Amara Omeokwe and Gwynn Guilford report.

Casino magnate Sheldon Adelson’s Las Vegas Sands Corp. reported a 97% decline in revenue as the global pandemic damps visitation to the gambling hubs of Las Vegas and Macau, Katherine Sayre reports.

“I’ve never felt more gloomy than I do today about what’s happening in Las Vegas short term.” —Sands CEO Robert Goldstein

Whirlpool said it recovered significantly in June and improved its guidance for the year, signaling damage from the coronavirus pandemic might be lighter than the appliance maker expected. Chief Executive Marc Bitzer said consumers stuck at home are upgrading kitchen appliances, especially in the U.S. where home-improvement stores have largely remained open, Austen Hufford reports.

Unilever is sort of a microcosm for shifting demand. The consumer-goods giant said underlying sales—a closely watched figure that strips out currency movements and deals—declined 0.3% in the second quarter. But that result masks huge volatility: “Although it looks like we are flat on topline, we had record growth and record declines just one click below that,” said CFO Graeme Pitkethly. Food service and out-of-home ice cream businesses, for example, were hit by lockdowns while demand for hand and home-hygiene products grew double digits.

Given all the ups and downs, what’s happening with the recovery? It seems like it stalled. Data from Facteus, which tracks transactions by 15 million debit and credit card holders, suggest consumer spending has stabilized with new patterns of winners and losers largely locked in place. Some retail has more than recovered from prepandemic levels but entertainment and travel are still depressed. And since late June, consumer outlays appear somewhere between steady and decelerating.

A leveling off in activity is feeding through to broader economic measures. IHS Markit aggregates data that go into gross domestic product to create its own monthly GDP measure. Hard numbers and forecasts show the sharp drop and a quick but only partial rebound in output through June. Since then, though, high-frequency data suggest a slowdown in activity, and IHS Markit’s forecast now reflects that. 

The Ten-Dollar Founding Father

Despite a worse pandemic response, the U.S. economy has fared better than Europe’s in part because of its greater fiscal firepower. The European debt deal this week is all about eliminating that institutional gap. Leaders of the EU agreed to finance a €750 billion ($860.64 billion) package with bonds that are the obligation of the EU itself, rather than its individual members. The breakthrough is widely compared to the infant United States’ assumption of states’ debts at the prodding of Treasury Secretary Alexander Hamilton. Importantly, the European Central Bank can buy EU bonds with newly created money just as the Federal Reserve buys Treasurys. That all but eliminates any risk of default. In short, the EU is beginning to acquire economic institutions that may one day rival the U.S.’s in their flexibility and firepower, Greg Ip writes.

Will Americans get a second stimulus check? President Trump said he wants to send a second round of direct payments, House Democrats passed a bill that would send Americans $1,200 each, and Republican leaders in the Senate now see additional checks as a part of any deal with Democrats. Whatever lawmakers ultimately agree upon would be part of a much broader package that could include different types of aid, such as expanded unemployment insurance, Andrew Duehren reports.

Korea in Recession

South Korea’s economy fell into a recession in the second quarter of the year as the global coronavirus pandemic took a heavy toll on the export-reliant country. Gross domestic product posted its worst performance since the first quarter of 1998, at the height of the Asian financial crisis, Kwanwoo Jun reports.

WHAT ELSE WE’RE READING

The Paycheck Protection Program helped save jobs. “We estimate that the PPP boosted employment at eligible firms by 2% to 4.5%, with a preferred central tendency estimate of approximately 3.25%. Our estimates imply that the PPP increased aggregate U.S. employment by 1.4 million to 3.2 million jobs through the first week of June 2020, with a preferred central tendency estimate of about 2.3 million workers,” MIT’s David Autor and co-authors from the Federal Reserve and ADP write in a new paper.

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